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About

Work that moved from idea to impact.

Selected engagements across Singapore and the region.

Creator @gizellegail in an International Property Expo Singapore reel

Impact15+ influencers across four languages; supported trusted Singapore-facing positioning.

Case 01

NKN Media / International Property Expo

15+ influencers across four languages; supported trusted Singapore-facing positioning.

Challenge
Case notes to come.
NYALA role
Case notes to come.
Impact
15+ influencers across four languages; supported trusted Singapore-facing positioning.

Creators, UGC & Influencers

Live creator posts

Reel@shaun_tupaz × NKN MediaLoads from Instagram
@shaun_tupaz × NKN MediaView on Instagram ↗
Reel@rayraysonson × NKN MediaLoads from Instagram
@rayraysonson × NKN MediaView on Instagram ↗
Reel@gizellegail × NKN MediaLoads from Instagram
@gizellegail × NKN MediaView on Instagram ↗
Reel@ippadikku_maaran × NKN MediaLoads from Instagram
@ippadikku_maaran × NKN MediaView on Instagram ↗
Reel@anthonycheeheng × NKN MediaLoads from Instagram
@anthonycheeheng × NKN MediaView on Instagram ↗
Reel@stanleyokay × NKN MediaLoads from Instagram
@stanleyokay × NKN MediaView on Instagram ↗
JIAK 99: Experience Singapore through food

ImpactHumanised the brand through storytelling + hawker-culture content; supported workshop / B2B leads.

Case 02

JIAK 99

Humanised the brand through storytelling + hawker-culture content; supported workshop / B2B leads.

Challenge
Case notes to come.
NYALA role
Case notes to come.
Impact
Humanised the brand through storytelling + hawker-culture content; supported workshop / B2B leads.

Social Content

JIAK 99 post: Classic hawker experience
JIAK 99 post: Premium hawker experience and chef’s table
JIAK 99 post: traditional tingkat
JIAK 99 post: See you at JIAK 99

ImpactAligned visuals, tone, messaging + evergreen content.

Case 03

The World of Ying

Aligned visuals, tone, messaging + evergreen content.

Challenge
Case notes to come.
NYALA role
Case notes to come.
Impact
Aligned visuals, tone, messaging + evergreen content.

Brand StrategySocial Content

World of Ying post: translating art into wearable beauty
Portrait of Ying
Orchid charms created by Ying for Brookfield
World of Ying post: from observing nature, sketching every detail
A singer in red performing on the RED Live House stage
200+Media & influencer attendees

Impact200+ media / influencers; 9.66% engagement rate; lifestyle media coverage.

Case 04

RED Live House

200+ media / influencers; 9.66% engagement rate; lifestyle media coverage.

Challenge
Case notes to come.
NYALA role
Case notes to come.
Impact
200+ media / influencers; 9.66% engagement rate; lifestyle media coverage.

Brand & Venue LaunchesCreators, UGC & Influencers

Two guests at the RED Live House launch under red lights
The floral LIVEHOUSE entrance arch
Invited creators at a table at the launch
A performer under red stage lights and lyrics
Two guests seated at the launch
The RED Live House hall in red light
A full-house show with beams of light
The DJ booth under red laser light
Creators at the launch table
The red entrance with the RED Live House sign
The red-lit bar
Performers on stage in blue light

Evening InkShort-form films for a tattoo studio.

Case 05

Evening Ink

Short-form films for a tattoo studio.

Challenge
Case notes to come.
NYALA role
Case notes to come.
Impact
Case notes to come.

Social Content

Space GamingCreator campaign with Singapore KOLs, plus short-form social content.

Case 06

Space Gaming

Creator campaign with Singapore KOLs, plus short-form social content.

Challenge
Case notes to come.
NYALA role
Case notes to come.
Impact
Case notes to come.

Creators, UGC & InfluencersSocial Content

Live creator posts

Reel@deniseteojiaqi × Space GamingLoads from Instagram
@deniseteojiaqi × Space GamingView on Instagram ↗
Post@naomineo_ × Space GamingLoads from Instagram
@naomineo_ × Space GamingView on Instagram ↗
Post@thejianhaotan × Space GamingLoads from Instagram
@thejianhaotan × Space GamingView on Instagram ↗

In their words

It was such a pleasure working with you. Thank you for making the collaboration so smooth and enjoyable. We truly appreciate all your effort and support, and we’d love to work with you again in the future.

NKN Media

A team player, she worked well with the team. As a specialist with her time divided across many responsibilities, she balanced competing needs with humor and professionalism.

Team

Our clients

Brands and teams we’ve worked with.

NKN Media / International Property Expo JIAK 99 The World of Ying RED Live House Space Gaming
Project Love-All
Evening Ink Your brandAsk NYALA now →

Have a burning idea?

Whether you’re entering Southeast Asia, building a campaign, looking for creators or simply need a sharper way forward, tell us what you’re working on.

Ask NYALA now ask@nyala.sg
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Bolder ideas. Brighter brands.